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Spread design culture
The Spanish Network of Design Associations (READ) is a non-profit entity with state activity and international projection, established for the coordination and integration of the national community of designers.
The exponential growth of the Internet has been increasing the complexity of the web. A new platform was necessary to document both its own activity and that of the 13 associations. And, consequently, redefine the entire communication structure.
We define typographic hierarchies based on a meticulous flexible reticular system and a universe of visual resources that reflect sobriety and simplicity, with the aim of generating more accessible and easy-to-examine content for the user.
Since 1998
Wood crafts.
Education, Sports & Coliving
Year 2022 © NARITA
READ was originally made up of four associations. With the passage of time, there have become thirteen, which multiplies the difficulty of their management, as well as all the documentation that has been generated: own events, parallel projects or collaborations with third parties.
We take as a starting point giving priority to information over the visual aspects of the brand. We generate a design system that allows you to organize and categorize information and visual elements, while reinforcing READ's identity and maintaining corporate coherence.
The result is a website based on a functional structure that makes it easier for the user to navigate and access content in a clear and intuitive way.
READ Member Associations
READ is formed by AAD, Andalusian Association of Designers; ADCV, Association of Designers of the Valencian Community; AGA, Association of Graphic Designers of Asturias; Cuenca Design; DAG, Galician Association of Designers; di-Ca, The Association of Design Professionals and Companies of the Canary Islands; DiEx, Association of Designers of Extremadura; DIMAD, Designers Association of Madrid; TELL ME, Plateau Design; DIP, Association of Design and Advertising Communication Professionals of the Region of Murcia; DIS, Association of Graphic Designers of Soria; EIDE, Basque Design Association/Euskal Diseinuaren Elkartea; and La Exprimera, Association of Designers and Creatives of Castellón.
MALAGA
Painter Joaquín Sorolla, 87
29016 - Malaga
(34) 952 25 27 25
SEVILLA
Protection, 6
41003 - Seville
MADRID
Comillas Beach, 20
28669 - Madrid
All rights reserved © Narita Studio
