Grita mi nombre
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The Malaga Modern Arts and Music Center is based on three pillars: Inspiration, community and environment. All of them are essential to understand a place dedicated to the training of musicians that for more than ten years has been promoting the value of music in the lives of its students. A project of great impact in the city of Malaga that has been of vital importance for the development of musical training in Andalusia.
Since 1998
Education, Sports & Coliving
Building future
Year 2023 © NARITA
The Center for Arts and Modern Music of Malaga is a school focused on the training of musicians of all ages and professionals who are experts in certain styles, with jazz being one of its specialties. Founded and directed by Tete Leal, it is a center that has grown and evolved a lot in recent years, obtaining the training to offer approved higher-level training in modern music. Likewise, it has expanded its facilities and opened its own stage space, a room that seeks to become a meeting point in the cultural programming of Malaga.
The growth of the school, both in magnitude and in training and activity offering, raised the need to update its visual identity so that it coherently transmitted its new dimension and positioning. On the other hand, its communication style had to be capable of being versatile and attractive to its potential community of students, who began to have a much more diverse age and level profile. This strategic redefinition was worked on jointly between Narita and the center's teaching staff.
From this strategic redefinition of the future positioning of the school and its training offer, Narita laid the foundations for a new visual identity and communication style. The objective was for ELCAMM to acquire an image and a narrative that were at the level of reference training centers in contemporary creative disciplines, both nationally and internationally.
Thus, the first thing that was addressed was the naming and design of the logo, adjusting it to a more casual and fresh voice, with a neutral, direct typographic style and with a powerful visual impact. The complete development of the identity was transferred to all the necessary supports, from corporate to advertising, the website, merchandising and its implementation in the center's facilities.
For its part, the narrative was worked in parallel, seeking to transmit not only the new positioning but, above all, the teaching style of the center, with a format specially designed for enriching, inspiring and stimulating learning. “We teach music by making music”, “If you see music everywhere, it's time for you to get to know us” or “ELCAMM, a music school to grow together” are some of the phrases created by Narita, as slogans, to transmit that passion for teaching that characterizes the center. Likewise, communication guidelines on social networks were defined, taking into account the different age and level targets of potential students.
MALAGA
Painter Joaquín Sorolla, 87
29016 - Malaga
(34) 952 25 27 25
SEVILLA
Protection, 6
41003 - Seville
MADRID
Comillas Beach, 20
28669 - Madrid
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