Brand activation

The first thing for us is to understand your project and your brand, identifying its essence, its differential qualities and its opportunities. We help you detect the true self of the project, defining its values, its mission, its personality, its tone of voice and how it will relate to its audiences.
Without creating complex plans that are impossible to put into action, we generate a solid and lasting foundation that supports subsequent decisions in terms of aesthetics, narrative, and even product. Your organization has potential. Activate it.

  • brand analysis
  • Research and benchmarking
  • Innovation, positioning and architecture
  • Market intelligence and consumer knowledge
  • Definition of platforms and media for positioning

Objectives

Defining a strategy is not only aimed at helping you build a powerful brand. It is also a process in which we track your sector in search of territories and languages ​​that may represent an opportunity and that place you in a more competitive position. It is also about building a purpose, a sense in which to move forward as an organization and be able to anticipate the competition. In a context in which it is increasingly difficult to stand out and differentiate, having a clear positioning and transmitting coherence is crucial.

Architecture of
the brand

What makes you unique, you must express it uniquely. Starting from the established strategy, we generate a brand capable of coexisting in a multitude of contexts. We provide it with a verbal, visual and sound universe that transmits a perception in line with your values ​​and brand personality, differentiating you from your competitors.
A brand is more than shape, color and typography. It is style and personality, it is variety and consistency, it is narrative and communication capacity. In this phase, we create this entire universe so that your brand stands out in an authentic, innovative, personal and effective way.

  • Naming: name creation
  • Art design
  • Storytelling: brand literature
  • brand logo
  • Language and narrative (tone, voice and visual)
  • Brand in space

Objectives

The brand must capture the essence of your company to give it a journey applicable to all your channels. It must establish a visual system that is easy to adopt and reproduce, systematized but rich in nuances. We will generate a style guide and train your team on how to use it. In the present, its role will be to help you consolidate the position of your organization and catalyze sales. In the future, to conquer new territories. It will contribute to growth and position your company where it is looking to project itself.

Cross-cutting implementation
and multichannel

The results of defining a strategy and creating a brand with these characteristics are not effective if they are not taken to the end, drawing up a plan to communicate and connect with the audience and potential consumers through the appropriate applications and devices. This implementation is what really accelerates a brand.
We will make your audiences and your consumers connect with you, creating experiences that make your strategy and brand identity tangible. It has never been so difficult to stand out. Each contact is an opportunity for your company, so each action must be perfectly executed.

  • Ad hoc content: text, image, video...
  • corporate supports
  • Publications and editorial pieces
  • Packaging: containers and packaging
  • Exhibitions and environmental illustration
  • Application of the brand in headquarters, spaces and points of sale
  • Audiovisual applications: videos, spots, animation, etc...
  • Social networks (content and calendar)
  • Motion graphics
  • Social networks (content and calendar)
  • trademark registration
  • Brand curation, brand stewardship and brand migration

Objectives

Connect better with your audience and consumers, current and potential. On the one hand, implementation must be aimed at enhancing recognition and notoriety, through coherent and linked elements and actions that transmit trust and generate interest. On the other hand, it must also aim to break down barriers. More competition and less market require having to be much more creative, flexible and dynamic to convert and retain, more and better, the different multichannel opportunity niches.

To the
global visibility

We do not conceive an interface in which both your values ​​and your style, as well as your business objectives, are not represented. Your website does not compete locally, but internationally. So it must be able to successfully face a saturated global environment, adapting to the changing dynamics of the digital market and your audiences.
We are experts in web design, developments that we do with our own work methodology that will accelerate your brand, positioning you with a unique value proposition that will also give you privileged information about your user with which you can perfect your competitive advantage.

  • Business systems mapping
  • Digital product design
  • User experience (UX)
  • User interface (UI)
  • Design systems
  • Web development
  • Data analysis

Objectives

At the brand level, it will help you establish yourself and increase your visibility in the digital environment, connecting better with your audience and potential users. Good development will also improve your brand authority and organic traffic.
At the user level, metrics will allow you to know them better, anticipating the competition and maximizing the conversion of contacts into sales or clients. Through notifications, content and engagement actions you will be able to connect in real time and generate community.

Clients

Together we have created incredible projects. With some, we continue creating.

Throughout our more than twenty-five years of experience, we have worked on multiple brand strategy and identity, design and art direction, brand management or digital product projects.

Sometimes the project was of a one-time nature. In other cases, lasting relationships have been generated to this day. Thank you very much to all of you who, in one way or another, have trusted Narita. Sometimes the project was of a one-time nature. In other cases, lasting relationships have been generated to this day. Thank you very much to all of you who, in one way or another, have trusted Narita.

Find out if we are what you need

Does your brand or company already exist or are you new to the market?

The launch of a new company, the creation of a brand that does not exist, a family business that evolves, the reformulation of a company's product lines...
A strategy consultancy is essential when starting any project, whether it is a new company or a company with a previous history.

Clues for what values ​​if we fit

Long relationships are those that allow us to achieve better results.

We prefer to establish long-term relationships with our clients, because we know that implementing a strategy for a new brand or business project has many ramifications.
Design for us is a logical process that mixes emotion and utility. It is building a solid starting ground and future coherence for a brand or company.

We are not specialized

We know a lot about some sectors, but we have no preferences.

We have carried out strategic consulting and design projects for companies and institutions of all types, from foundations or cultural entities to the habitat industry, distilleries or restaurants.
We accumulate a lot of knowledge about certain sectors, an experience that helps us for similar projects or to transfer practices from one sector to another that may be innovative.

Contact