Our Manifesto

A long time ago (let's say 1998, when we started Narita), changing was something that was socially frowned upon.

If you changed partners, you weren't able to commit. If you changed jobs, you might be a bit of a weather vane. If you changed your style of dress, at the very least you had personality problems. Let's not even talk about whether, after forty, you wanted to change your profession: You were in crisis.

Now, however, change is perceived as something coherent, positive and, above all, necessary. We, in fact, think that we have been able to endure 25 years precisely because we have been changing. We have evolved towards new ways of approaching the creation of a brand today, because branding is no longer about designing logos but also knowing how to build suggestive narratives and stories that generate links.

We have changed a lot, although, as they say, so that everything remains the same. To be able to continue here after 25 years, and whatever we have left.