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Terraverne is a group of olive growers with an oil mill in Teba (Málaga). From their olive groves at 555 meters above sea level, they launch a selection of premium oils for the national and international market.
Narita values the height of these olive groves, a determinant of the quality of its oil, as the core of the storytelling of the brand and basis of the entire project: brand and seal, packaging, graphics and color palette, website with online store, commercial supports, displays for gourmet stores and merchandising.
Oil with its own quality seal and geographical distinctive. Singularity and premium character in a high-altitude olive grove.
Turquoise, yellow and twilight orange. Mediterranean-inspired colors for an indoor oil with sea views.
Since 1998
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Year 2022 © NARITA & ANGUIS
Terraverne is a group of olive growers with an oil mill in the Malaga municipality of Teba, whose peculiarity is that its olive fields are located 555 meters above sea level. The altitude at which an olive grove is located is a determining factor in the quality of extra virgin olive oil (EVOO), since it raises the levels of its antioxidant, anti-inflammatory and anti-cancer properties. Taking this particularity into account, and selecting their best production of Picual, Arbequina and Hojiblanca, they decide to launch a selection of oils premium, aimed at both the national and international markets.
The understanding of the importance of the height of the Terraverne olive groves on the final quality of its oils led Narita to propose a brand that would highlight such a differentiating factor and, at the same time, so little known. Additionally, the design of the packaging was worked on to convey both this uniqueness and its quality. premium. The 555 brand was born, therefore, from the identification of a key factor to be able to build a storytelling of value, on which the entire design project is based: from the brand and its seal, to the packaging, graphics and color palette.
The creation of a seal that identifies the product with a crop at a certain altitude is one of the essential signs of the identity proposed by Narita, since this does not function in itself as a brand, but accompanies it in a decisive way, reinforcing the value and quality of the product. The fact that the stamp includes the formula “high altitude olive grove” is an ingenious play on words that simultaneously refers to both altitude and character. premium.
With a nod to the world of wine, in which the altitude of the vineyards is frequently referenced, Narita opted for a glass bottle as packaging, whose long neck also contributes to better precision of the oil output. As the EVOO must be protected from light, the bottle is lacquered in white, a surface on which its elegant two-ink graphic is then screen-printed, with subtle line-based illustrations of olive trees.
To finish contextualizing the unique location of Teba through the design (located in the interior of Malaga, but very close to the coast), for the chromatic range applied to each variety, Mediterranean-inspired tones were chosen: the turquoise of the water full daylight, the yellow of a low sun and a twilight orange reflected in the sea. Everything as a whole was applied to the website with a store online, commercial supports, store displays good gourmet food and elements of merchandising.
MALAGA
Painter Joaquín Sorolla, 87
29016 - Malaga
(34) 952 25 27 25
SEVILLA
Protection, 6
41003 - Seville
MADRID
Comillas Beach, 20
28669 - Madrid
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