Grita mi nombre
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La Baltasara has been the summer residence of Antonio Gala for more than thirty years. After the writer's transfer to Córdoba, the Alhaurín el Grande City Council and the Antonio Gala Foundation agree to convert the property into the Antonio Gala House Museum and a multidisciplinary cultural space.
The process required the creation of its own identity and a narrative aligned with the personality of the writer, as well as being present in the style and art direction of the images and set of visual supports: website, videos, motion graphics, pieces for social networks , posters, brochures, publications or merchandising.
Naturalness and authenticity. Discover the figure of the writer through the warmth and experiences in his summer residence.
Baltasara waited patiently for Antonio Gala every summer. On the Cuesta de los Valientes without number. Without noises.
Since 1998
Education, Sports & Coliving
Teaching music making music
Year 2022 ©Narita
La Baltasara has been Antonio Gala's summer residence since he acquired it at the end of the eighties. Named by the writer in honor of an actress from the Golden Age, La Baltasara is a farm with rural Andalusian architecture from the 30.000th century that has XNUMX square meters of splendid orchards and gardens. After the writer's recent definitive establishment in Córdoba, the Antonio Gala Foundation and the Alhaurín el Grande town council formed a framework collaboration agreement to convert the property into the Antonio Gala House Museum, allowing not only its visit but also its use as a cultural space. multidisciplinary.
The conversion of this estate into a house museum required, on the one hand, the creation of an identity and, on the other, a narrative capable of transmitting the charm and serenity of both the environment and the personality of the writer. This narrative not only had to be aligned at the language level with the expressiveness of Antonio Gala, but it also had to be manifested through the style and art direction of La Baltasara's images and the design of all its visual supports: website, videos , motion graphics, pieces for social networks, posters, brochures, publications, merchandising...
For the house museum, Narita proposed a brand based on a portrait of Antonio Gala that, transformed into an illustration, functions as an icon, in the style of the image of artists such as Andy Warhol or Frida Kahlo. The brand was built around this illustration-icon at a typographical level. Additionally, to connect the graphics applied to the promotional supports with the environment, one of the most present architectural elements in Andalusian architecture was taken as a reference, and also in the access door of La Baltasara: the arch.
The narrative was one of the most delicate aspects of the process, both in terms of tone of voice and visuals. On the one hand, the texts about the house museum for the website and promotional media were given maximum care, so that they were aligned with the writer's way of expressing himself. On the other hand, the styling and art direction of the La Baltasara photographic report were approached with great tact, respecting the character of a lived space and the warmth that Antonio Gala brought to both the interior and exterior areas of the property. A combination that transmits naturalness and authenticity around the writer, inviting you to discover more about his figure and lifestyle.
MALAGA
Painter Joaquín Sorolla, 87
29016 - Malaga
(34) 952 25 27 25
SEVILLA
Protection, 6
41003 - Seville
MADRID
Comillas Beach, 20
28669 - Madrid
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