Grita mi nombre
All rights reserved © Narita Studio
For a more humane, ecological and sustainable future
B.lux is a manufacturer of contemporary design luminaires located in the Basque Country. Given its international growth, the brand needed a repositioning, both at a graphic and communication level, as well as narrative and art direction.
Narita begins this process by aligning the brand with design, innovation and quality, while developing its narrative to incorporate commitment to the environment. The result includes the redesign of corporate identity, web design, catalogues, renewal of audiovisual material and process documentation.
Reposition graphically and communicatively. Transfer the narrative to all media to transmit its differential value.
Renew audiovisual material. Collect processes and structures to take the product to a higher place.
Since 1998
Education, Sports & Coliving
Teaching music making music
Year 2018-2022 ©Narita and Stone Design
B.lux is a company located in the Basque Country specialized in the manufacture of contemporary design luminaires. Since its beginnings in 1980, it has opted to work with external designers who provide differential and competitive value to its products in the international market. Very committed to the sustainable and environmental development of its environment, it is a company that manufactures in its facilities in Vizcaya, which allows it to offer quality, flexibility and customization of its lighting that is highly appreciated by interior designers and architects. Its catalog includes decorative proposals and systems for architectural projects, as well as outdoor lighting.
Due to the growth experienced by B.lux in the international arena, the company considers the need to address a repositioning process, both of the brand and at the communication level, that better transmits and in a differential way the values of the firm and the style of your lighting catalogue. This is implying a change not only in the brand on a graphic level, but also in the narrative and design of all its communication media and applications, including the art direction of the audiovisual materials.
The first step has been the rethinking of the brand based on an analysis of the strengths and values of B.lux as a company, seeking to align with concepts such as design, innovation, quality and taste for details. For Narita, this first action involved creating a custom font for B.lux instead of opting for an existing one: a differential attribute, a reflection of all these concepts. At the same time, the brand narrative has been developed, incorporating other values such as the company's commitment to its environment at a cultural, environmental and sustainable development level.
This entire strategy is being implemented, verified and progressively improved, including everything from the development of the corporate identity to the design of the website, catalogs and dossiers. It is worth highlighting, due to its magnitude, the renewal of the company's audiovisual material under the execution of Narita, which covers both the photography of the product in environments as well as the documentation of the facilities and production processes and even the pieces for the posts in social networks.
MALAGA
Painter Joaquín Sorolla, 87
29016 - Malaga
(34) 952 25 27 25
SEVILLA
Protection, 6
41003 - Seville
MADRID
Comillas Beach, 20
28669 - Madrid
All rights reserved © Narita Studio
