Rhudo

𝗥𝗵𝘂𝗱𝗼, the new trendy restaurant in Madrid, has arrived to leave its mark and mark a new style of gastronomic leisure in the capital. Behind this culinary project are the actors Miguel Ángel Silvestre and Álex González, the soccer players Marcos Llorente and Antoine Griezmann and the chef with two Michelin Stars Paco Roncero. And behind its brand, as could not be expected, is an exclusive typography that personifies its visual identity, with which we wanted to capture the essence of Rhudo and translate it in a unique and differential way. Creating a unique typography for this new brand became a thoughtful process, where every stroke, curve and white space became part of Rhudo's visual narrative.

Our first task was to immerse ourselves in Rhudo's atmosphere, absorb the energy of its spaces and savor the inspiration that emanated from its cuisine. We embarked on a journey to understand the essence of this new restaurant that fuses gastronomy, art and culture, and capture it in a typographic language. We collaborated closely with the Rhudo team, understanding their core values, the experience they sought to offer and how they wanted their customers to feel when interacting with the brand.

Each letter has been meticulously sculpted to reflect the fusion of tradition and modernity that characterizes Rhudo. The elegant serifs evoke a touch of sophistication, while the clean, contemporary lines pay tribute to the freshness and innovation that the restaurant brings to the Madrid culinary scene. Rhudo typography is not just a set of letters; It is the visual representation of its culinary philosophy and its avant-garde atmosphere.