GRITA MI NOMBRE

GRITA MI NOMBRE is a roadtrip which aims to reposition the Costa del Sol brand. The new tourism campaign of the province of Malaga responds to the need to do something genuine and inspiring, that reaches the youngest and infects the most mature audience with enthusiasm. Narita and the Dispar agency They jointly direct this campaign with which the Provincial Council of Malaga seeks to change the positioning of the Costa del Sol and reaffirm its leadership both in Spain and abroad. The campaign revives the magical essence that made the Costa del Sol an icon of tourism, including nods to Martin Parr's photography, Almodóvar's cinema or the tourism promotion posters of the 70s.

In this way, GRITA MI NOMBRE offers a nostalgic component that invites us to look at everyday spaces with new eyes, a manifesto to rediscover places and experiences, reminding us that youth is a state of mind.

To continue the trip visit the website.