40 years of firm business culture within a solid premise
Onzaga manufactures and supplies aggregates and concrete and provides maintenance services and public work development. The conglomerate of companies required a reorganization of its structure to better transmit its character as a family group and facilitate the growth of new lines of business.
Narita has created the new naming and logotype for Onzaga and generated a brand narrative that unifies activities and services and raises the brand image. The corporate identity redesign has been applied to supports, devices and work material, on the one hand, and the website, the new corporate dossier, videos and visual pieces for social networks and a company spot, on the other hand.
A unique and genuine name, without connotations and with a powerful sonority that transmits energy and strength.
A new image and narrative to convey its experience, entrepreneurship and future projection.