How we work
Designing a strategy doesn't start with sketches
We consider strategic design a process that begins sharing knowledge, so we start with intensive exposure to the industry or field of our clients’ projects.
It is by digging into the ins and outs of their field, and also their own, that we are able to analyse side by side the trends in their market, in order to outline a brand and service strategy from a wider perspective.
How we work
Designing a strategy doesn't start with sketches
We consider strategic design a process that begins sharing knowledge, so we start with intensive exposure to the industry or field of our clients’ projects.
It is by digging into the ins and outs of their field, and also their own, that we are able to analyse side by side the trends in their market, in order to outline a brand and service strategy from a wider perspective.
Know each other
But getting to know each other well. No random emails requiring a budget or follow us on our social networks... We visit you an you visit us. We try and see whether we get along and if so, we get to the next phase.
Go deeper
We start with the exposure. You tell us everything about your proyect, your field and your peculiarities. Meanwhile, we carry on our very own research on your plan, your industry and its trends.
Those are our principles...
If you don’t like them, we regret to inform you that we don’t have others!
We do believe in our methodology and the benefits it bring our clients. Without this exposure, you cannot formally define a brand that makes an impact in this area.
Once the positioning is solved, we begin working on the brand, by transferring its values and nature to both a graphic and narrative that display them in a coherent, seductibe way.
Focus
We bring your project and expectations into line with a strategic approach regarding business, services and brand, which usually ends up going further than the starting point (it’s good you know this upfront).
Synthesise
We specify the strategic approach not just at the graphic level, but also concerning identity. We develop a narrative that displays the project values and nature in all areas, from corporative to promotional.
We walk with you until the end
Implementing a strategy goes beyond the design of a brand
If only the whole process would culminate in designing a logo, a website or a catalogue. The number of media on which a strategy needs applying can be overwhelming.
In the last phase, we make sure the implementation is efficient and accurate to the plan. To do so, we take care of the design of each application and its production. It hurts to see yout very own strategy poorly implemented.
Implement
From synthesising to broadening horizons. Here we implement the strategy in all areas with manuals or internal dossiers as well as digital applications and even spaces, products and services.
Improve
Perfection doesn’t exist. Amending deficiencies is crucial at the beginning, but also analysing, improving and updating the strategy later. Establishing a long-time relationship is the key not distort the brand coherence.
Our clients are experts in the field. We are experts in strategy. Together, a project can only get larger and better
