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El Pimpi has been the quintessential Malaga bar since the 70s, a benchmark in both wines and traditional and local cuisine. After more than four decades since its founding, Pepe Cobos - its owner - decides to add a new establishment in which he is committed to the mix of tradition and avant-garde with the pairing of cocktails.
Narita plans a strategy storytelling What differentiates and connects both businesses: Pimpi He asks the Sun for a companion and it sends him his daughter, Sole. The resulting narrative is the guiding thread of the project and the starting point for the design of the brand and its implementation, art direction and web design.
El Sol and its daughter La Sole, starting point for brand design, chromatic universe and gastronomic art direction.
Sole's bold and unapologetic personality acts as a common thread throughout the brand narrative and communication elements.
Since 1998
Education, Sports & Coliving
Teaching music making music
Year 2016 ©Narita, Eme al Cubo and Humad
Pepe Cobos, owner of the legendary Malaga bar El Pimpi, is embarking on the opening of a new space with a totally different gastronomic and leisure offer. If El Pimpi is a benchmark in both wines and traditional and local cuisine, the new project sought to be a mix of tradition and avant-garde to which would be added a unique pairing in Malaga: cocktails. A new concept for the city that would allow you to taste Mediterranean cuisine dishes while enjoying a careful cocktail menu. All of this in a space that, in turn, would have a more contemporary design than El Pimpi.
The new location is very close to El Pimpi. To differentiate both businesses, but at the same time link them, Narita proposed a strategy based on connecting them through an action of storytelling: a story invented around the figure of a pimpi. This local expression, from which the traditional Pepe Cobos winery takes its name, is the form that was popularly used in Malaga to refer to those who approached the port in search of work, offering help to the crew and passengers of the ships. – later they would end up becoming city guides. The strategy proposed by Narita consisted of turning the pimpi of El Pimpi into a character, conceiving the new establishment with the personality of his partner: La Sole.
Narita devised a poem in which our particular pimpi asked the Sun to find a companion. And he sent his daughter Sole to him. From this strategy of storytelling, a narrative was built that served as the guiding thread of the entire business project, defining everything from the design of the premises, based on the rays of the Sun, to the gastronomic proposals, inspired by Sole's daring and unapologetic personality.
The design of the premises was developed by Miguel Seguí, from the Eme al Cubo studio, while Narita was in charge of the entire graphic part. This ranged from the design of the brand and its implementation in the signage, the menu, the coasters and cutlery wrappers, the uniforms and other promotional materials to the art direction of the gastronomy photographs and video pieces, plus the web design.
MALAGA
Painter Joaquín Sorolla, 87
29016 - Malaga
(34) 952 25 27 25
SEVILLA
Protection, 6
41003 - Seville
MADRID
Comillas Beach, 20
28669 - Madrid
All rights reserved © Narita Studio
