Promoting the Spanish habitat sector all around the world

ICEX is a public entity dedicated to the internationalization of the Spanish economy and local companies. Interiors from Spain, also a part of it, is the promoter of the habitat industry on fairs and exhibitions worldwide, which needed a communication strategy to unite these actions.

Narita suggests creating the initiative ‘Spain is in’, Spain is inside, joints the event and is in fashion. The participation includes both graphics and communication, and it applies easily to tailor-made promotional media and contents for social media.

International leap with ‘What is Spain?’, a promotional piece about the values and visibility of Spanish design worldwide.

A unified graphics and communication promote the participation in each event, from digital contents to promotional media.

Otros proyectos

Otros proyectos relacionados

Year 2017-2021 ©Narita

Instituto de Comercio Exterior de España

the client

ICEX Spain Export and Investment is a public entity dedicated to the internationalization of the Spanish economy and local companies. Its main feature consists of launching promotion programmes and developing strategies that improve competitiveness by identifying necessities and consolidation opportunities on the international markets. Interiors from Spain is also part of this government agency, a promoter of the habitat industry on fairs and exhibitions worldwide. Through this division, the Spanish interior design-oriented sector participates in multiple international activities, which promote both the attendance of manufacturers and designers in other regions and personal and business networking.

the project

Since 2011, Narita has collaborated occasionally with Interiors from Spain on the graphic development of its participation in some of these international events, which also had their own image depending on the project nature and contents. In 2018, Narita was selected through public tender to create and implement a communication strategy for this line of actions. That was the origin of Spain is in, an initiative to communicate the presence of Spanish habitat in many event and cities around the world in a more unified, profitable way.

the implantation

Narita’s strategy for 'Spain is in' aims to unify, both on graphics and communication, the promotion of Interiors from Spain’s participation in these events. The goal is to reinforce the image and identity of this action plus improve the resources by using a graphic solution, which applies easily to any of the activities included in the programme. Under the motto 'Spain is in', Narita suggested that communication now revolves around an expressive claim that contains three interpretations. Spain is inside (literally, inside the venue where the event takes place), Spain joints the event, and Spain is in fashion. 

The graphic implementation includes creating a specific website to spread the activities carried out under the umbrella ‘Spain is in’ and developing the entire graphic, promotional media, tailor-made for every event. They are business cards, flyers, brochures, tote bags, posters, billboards, banner flags, social media contents and even stands. This initiative ends up in 2020 with the international advertising campaign ‘Spain is in’, linked to a promotional video about the values and visibility of Spanish design worldwide.

Equipo

Alejandro Carrasco

Cristina Ruiz

Eugenio Jiménez

Fabián Suárez

Juanje Molina

Mamen Chaves

Manu Martín

Mateo García

Raúl Gómez

Vanesa Cortacero

Partner

Jorge Cosmen

Lievre

Qué hicimos

Audiovisuales

Consultoría de marca

Dirección de arte

Identidad visual

Marketing online/offline

Naming

RRSS

Storytelling

Web