Mario Padial is a master chocolatier who was born in Valencia and works on his own creations and for the most innovative chefs, creating exclusive desserts.
Having a bakery in Valencia, he decided to expand to Seoul and asked Narita to design visual materials that would portray his style and the sensory experience of his creations.
Other designs
Year 2019 © NARITA
Mario Padial
THE DESIGN
For the opening of his first bakery in Seoul, Mario Padial, entrusted Narita with the creation of a concept, narrative and production of a video that would be played during the opening event and should convey the essence and innovative style of his work.
To do so, Narita suggested an artistic production with a highly sensory and cinematographic feel, using close-ups, theatre lights and slow motion scenes of the master chocolatier and his processes. The visuals were tied, by a voice-over, to emotions and moving life experiences and to Mario Padal’s distinctive trompe l’oeils.
This required an in-depth understanding of his work and methods. Narita also took care of the artistic production and the photos for the product catalogue of the Seoul bakery.
